Atoboy

    Claimed
    $$$$ Korean, Tapas/Small Plates, Asian Fusion
    Closed5:00 PM - 9:00 PM

    Menu

    Popular dishes

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    Location & Hours

    Map

    43 E 28th St

    New York, NY 10016

    Madison Ave & S Park Ave

    Flatiron

    Mon

    • 5:00 PM - 9:00 PM

    Closed now

    Tue

    • 5:00 PM - 9:00 PM

    Wed

    • 5:00 PM - 9:00 PM

    Thu

    • 5:00 PM - 9:00 PM

    Fri

    • 5:00 PM - 10:00 PM

    Sat

    • 5:00 PM - 10:00 PM

    Sun

    • 5:00 PM - 9:00 PM

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    Amenities and More

    About the Business

    Modern Korean cuisine…

    Ask the Community

    • Q:

      Hospitality vs gratuity - what's an appropriate amount to tip if "Hospitality is included"?

      A:

      Hospitality included means gratuity aka tip is included. So you don't have to put any extra tip. However, if you felt their service was really good and want to give more, I'm sure the servers would be very thankful… more

      Yong K. 
      1 year ago
    • Q:

      Is it strictly $46 a person?

      A:

      That's the minimum allowed to order per person.

      Olivia M. 
      5 years ago 1 person found this helpful

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    Overall rating

    663 reviews

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    • Photo of Mat H.
      Mat H.
      Allendale, NJ
      484
      18
      6
      Mar 5, 2023

      Really inventive food. Mostly hits (octopus, ribs, yellowtail, crab salad) and a few just-ok dishes (endive salad and shaved ice desert). Really great service. Interesting decor. Phenomenal cocktail (naegroni).

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    • Photo of Joanna H.
      Joanna H.
      NY, NY
      256
      20
      74
      Dec 22, 2023

      We love Atoboy!! The best pre fixe at the best price in the city they know how to combine the freshest ingredients to create a flavor party in your mouth

      If you have any reservations on checking it out I promise you will have no regrets in dining here. Friendly and attentive service and even better food. What more can you ask for

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    • Photo of Tae K.
      Tae K.
      New York, NY
      0
      210
      4
      May 8, 2024

      Well executed food. With the exception of the cod, all dishes showed distinctive Korean roots or flavors. The service is prompt and attentive.

      The wine list is extremely overpriced even for NY standards. All in all, it is still a decent option for some fancified Korean food but the price point doesn't give a very good incentive to revisit.

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    • Photo of Maria N.
      Maria N.
      Houston, TX
      5
      192
      476
      Apr 26, 2024

      was not really understanding the hype of this place! everything was just mediocre

      they had a set menu of $75 for uni, appetizer and entree. the portions were small and they had stuff on the menu that was an up charge

      nothing I can rave about unfortunately

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    • Photo of Cale M.
      Cale M.
      Manhattan, New York, NY
      1
      22
      5
      Apr 20, 2024

      I had fun! I came with two friends and we ordered one of everything on the menu, including the fried chicken. The standouts for me were the fried chicken, the squash, beef tartare with anchovies, and the yellowtail, which was like a ceviche with delightful hints of peppercorn.

      One of my friends really loved the short rib. We all thought the included rice was really good.

      I thought everything was tasty overall, but not memorable, and I definitely was still a little hungry at the end. I would have loved a larger assortment of banchan, given the price point of the meal.

      I think the prior $36 three course was much more attractive, if it was offered as a separate experience I would definitely be a return patron.

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    • Photo of Erica K.
      Erica K.
      San Francisco, CA
      20
      76
      138
      Mar 27, 2024

      A prix-fixe menu restaurant. The menu serves 4 dishes. The food, in my opinion, is passable and ok! Nothing really stands out, it was a decent meal. My favorite are the urchin steamed eggs and the candied squash. The pork jowl was a bit underwhelming, it tasted just like normal pork belly. I didn't have the stomach space to try the fried chicken :( but I've heard rave reviews about it.

      The waiters are super attentive! They're also super patient on explaining each dish and giving recommendations!

      Overall the food is a 3/5 and service is 5/5 imo!

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    • Photo of Dahlia C.
      Dahlia C.
      Brooklyn, NY
      301
      78
      528
      Apr 13, 2024

      We had a great time celebrating a birthday at Atoboy! The food felt unique and fun. The service was great too - very kind and attentive staff. The restaurant itself feels unassuming - very casual looking despite the elevated dishes! We added the fried chicken - we were super full by the end with this. We might've been ok without it in terms of hunger levels but it was a fun addition to our meal

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    • Photo of Chloe K.
      Chloe K.
      New York, NY
      29
      195
      642
      Feb 19, 2024

      Atoboy only does a 4-course prix-fixe for $75. Portions are just right and it comes with a bowl of rice and side dishes.

      My favorites were the Sea Urchin, Potato Jeon and Pork Jowl.

      The desserts (not part of the prix-fixe) are all very good too so make sure you try them!

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    • Photo of Huiwen C.
      Huiwen C.
      New York, NY
      62
      132
      410
      Feb 7, 2024

      Tasty food, but portions were small. I was not expecting the restaurant to be so long, narrow, and minimal. It was interesting! All the dishes that we tried were good, the flavors were robust, but I just wished that there was more. If there hadn't been a bowl of rice with the main dish, I would not have been full.

      Everyone gets the sea urchin egg - there was a bit too much of the seaweed which took away from the sweet uni flavor. For appetizers, both the beef tartare and the stripe bass were good. There are crunchy anchovies in the beef tartare that add a nice texture. The stripe bass is more refreshing and light with the limequats. For third course, the potato jeon is crispy and paired well with the oyster cream.

      For entrees, I recommend the cod over the pork jowl. The cod had a rich curry that complements the rice perfectly and the cod was cooked perfectly. It was flakey and tender. The pork jowl was rich and fatty, but it was a bit too fatty and the kale was an interesting pairing.

      It can be hard to get reservations - set a notify on resy to snag last minute reservations!

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    • Photo of Tamara A.
      Tamara A.
      New York, NY
      411
      100
      137
      Mar 30, 2024

      came here to catch up with some friends i hadn't seen in a while, and what a beautiful meal to share! since we were a group of 4, we were able to order one of every dish and double up on one for the pre fixe.
      table favorites included: gochujang squash dish, potato jeon, poached cod in curry, and you must get the fried chicken add on! it's well worth it.
      the staff were attentive and very knowledgeable about the dishes being served.
      i'd love to come back and see how their menu evolves. highly recommend for a special occasion :)

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    • Photo of Lawrence C.
      Lawrence C.
      San Francisco, CA
      917
      284
      594
      Dec 4, 2023

      Atoboy is the sister restaurant of Atomix, and is the more affordable counterpart in the fine dining space. This was a place we had seen recommended online, and so we booked a reservation in the evening to check it out. The interior is quite modern and minimalistic, and the servers were very welcoming and friendly. The menu here is $75 for prix-fixe, although there are different add-ons you can get for it.

      For the menu there are around 4 courses per person with multiple options in the last three to choose from, although if you are going with someone else I'd recommend getting different items to potentially share. The sea urchin that we started off with was quite flavorful and it came with egg jjim as well as quinoa. We also tried the beef tartare which I was a big fan of, since although the portions were small the seasoning they added gave it a nice texture. For our other courses we got the scallop and pork belly, and although they were good dishes I don't think either of them really blew me away. However, for the dessert definitely try out the Sujeonggwa Granita as that was really unique and is worth the experience.

      Overall, the dishes here were good although for the price I wish we got larger portion sizes as we were still a bit hungry afterwards. I think it's still worth checking out, as they do have some cool dishes that are pretty interesting.

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    23 other reviews that are not currently recommended

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