Shades Optical

    Claimed
    $$$ Optometrists, Eyewear & Opticians
    Closed10:00 AM - 6:00 PM

    Review Highlights

    Location & Hours

    Map

    193 W Maple Rd

    Birmingham, MI 48009

    Downtown Birmingham

    Mon

    • 10:00 AM - 6:00 PM

    Closed now

    Tue

    • 10:00 AM - 7:00 PM

    Wed

    • 10:00 AM - 6:00 PM

    Thu

    • 10:00 AM - 7:00 PM

    Fri

    • 10:00 AM - 6:00 PM

    Sat

    • 10:00 AM - 5:00 PM

    Sun

    • Closed

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    in Optometrists

    Amenities and More

    About the Business

    Business owner information

    Photo of William K.

    William K.

    Shades Optical is dedicated to utlitizing the latest advancements in optometry in order to give patients the full range of eyewear options and ensure the very best lifestyle choices. Each individual receives extensive personal attention to match the right lenses with the right frames for him or her. Shades Optical offers the highest quality lenses paired with the most stylish frames. Love your glasses more! We offer the best in: Eye exams Contacts lenses Progressive lenses Computer lenses Sunglasses Sportwear and eyegear

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    20 reviews

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    • Photo of Tamika C.
      Tamika C.
      Southfield, MI
      18
      126
      59
      Mar 1, 2023

      My husband and I had the best experience when looking for new frames. Not only was Beth AMAZING, but the entire staff was friendly and helpful. Frames were unique and Beth did an awesome job helping us decide on a pair. Their customer service is also unmatched. They went above and beyond during a time when they didn't have to. This experience has helped me to see good people do still exist in this world and we will definitely be returning in the future.

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    • Photo of Angela T.
      Angela T.
      Troy, MI
      144
      269
      572
      Oct 21, 2021

      I came in yesterday to look at frames. I didn't realize that it was by appointment only, but Jackie let me in. She was so friendly, welcoming, and helpful. She allowed me to look around while also giving me frames to try that would fit my face. I really liked the frames that she was giving me.

      I've never felt like someone was able to help me find frames that fit my face shape perfectly, I have a small face. She was able to do just that. I really appreciated her help, she was great!

      The frames are all high quality and they have so many options. The pair that I liked was handcrafted in Japan, therefore it was a bit pricey, but definitely worth it. I will definitely be back to purchase new frames from here! Definitely see Jackie if you'd like help picking out the best frame for your face!

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    • Photo of Andrey T.
      Andrey T.
      Royal Oak, MI
      32
      358
      2
      Apr 8, 2017

      Best eye place ever, period. From a long term customer.

      Known Bill 20+ years. He was great then. Better now. Great uber high end service and product. Prices Uber cheap for such high end product and service. Wish I could give more stars.

      Back in the day, Bill was great. Purchased multiple frames from him. 3rd go around, he sold me a product that failed multiple times, so I became upset. They tried to make good, but it was a pain, so I left Bill. Refused to come back for decade plus.

      Came home a decade later. Can't tell you how much I regret not coming home sooner. And that was 5 plus years ago. Since then, they super stepped up.

      Needed new glasses and sought new frame. Everywhere I when, did not have a frame I liked. Begrudgingly, I walked into Bill's place. He was not there. Staff was super duper uber professional. Found my ideal frames. Mini heart attack at $700 for frames, but they were it.

      Fast forward 4 years, the $700 frames color faded. Warranty only 1 year. They got the frames replaced under warranty. Loved them massively.

      Fast forward a year. My physical therapist broke my frame. Got script update. Now this is where they earn their 5+ stars.

      Extensive eye exam. Most comprehensive I've ever had. (Sorry Bill: Bill is starting to learn to do holistic stuff too.) Then Bill suggests lens for my script. When it comes in, I do not like it. Instantly, and without questioning, they offer another lens. Their lens technical guy gets hands-on to understand my issue. Give me another $700 set of lenses at no cost, just to make me see better. Offer to get other lenses if those do not work. Luckily, they work.

      Great place with high end product and high end service. Well worth the high end price.

      Bottom line: best high end glass place, period. It's expensive, but nothing in town better.

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    • Photo of QT V.
      QT V.
      Carlsbad, CA
      0
      20
      3
      Jan 2, 2018

      You come into the store and immediately are greeted enthusiastically by the sales reps. Beth had exactly in mind what she thought would look good on my face, and I agreed with her! I tried on maybe about 20 that were selected from and we narrowed down the best contenders. Their selection of glasses and brands is top notch, not the typical Luxottica brands you would find at the normal optometrist. Patrick even able to tell me the glasses I had been wearing for the past 2 years was misaligned and was the reason I could not see correctly out of them (this is why it is quite important to go to a trained optician!!)

      Downside, they do not accept any kind of insurance, but you can always file for reimbursement. Also, when I went to pick up my glasses, they had to adjust it to fit my face, but to my dismay the tools they had used had scratched up the new frames =( . The sides of the lenses were also not polished, which should be expected for the price that you pay.

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    • Photo of kelly w.
      kelly w.
      Brooklyn, NY
      629
      300
      60
      Oct 16, 2007
      First to Review

      September 14, 2007: My world came crashing down in the blink of an eye.

      Thank god I blinked or the softball that came barreling into my face would have done some retinal damage. It did enough damage as is. My prescription sunglasses were broken, which inherently left my spirit shattered.

      The only thing on earth that could possibly revive my soul? Wearing a band-aide under my eye (to heal the wound people, not just for channeling Nelly) and getting my new Marc by Marc Jacobs sunglasses... and making them prescription.

      So I went and saw Dr. Bill at Shades (I don't think I can EVER go anywhere else; I seriously want to be friends with everyone that works there they are so cool), and told him my situation. I told him that I have been DYING to get these sunglasses and I wanted to make sure they could put my script in them. He saw the look in my eye of hope and despair and knew he couldn't let me down. And that he did not.

      Within two days, my life that had been over as I knew it turned around and I was back on my way to greatness.

      Thanks Shades, because if you had told me you weren't able to make those prescription the result would have been catastrophic. Think worse than telling a 5 year old Santa's not real. Yeah, that bad.

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    • Photo of Joshua B.
      Joshua B.
      Skandia, MI
      3
      50
      9
      Feb 7, 2015

      Best place to buy glasses hands down.

      Doctor bill rocks and does a very thorough exam with top end equipment.

      Place is bright and clean with an awesome selection.

      Thie and Marcia are awesome when it comes to finding what is right for you.

      If you buy from them, they will treat you well. Had two small issues happen over time and they fixed it for gratis.

      Check em out.

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    • Photo of Stephanie W.
      Stephanie W.
      Huntington Woods, MI
      0
      3
      Mar 4, 2020

      After looking for small frames for a long time, I finally went into Shades and found exactly what I was looking for. They had an amazing selection and exceptional staff especially Jackie. She pulled frames that would fit my face and made sure they were fitted correctly as I have a pretty strong prescription. It was the first time someone had actually angled my progressives and it worked. I tried transitional lenses but decided they weren't for me so they made me clear lenses at no additional charge. I was a bit reluctant to spend almost 3x what I've spent on glasses in the past but I'm worth it. I wish they weren't so pricey though, because I would have multiple pairs.

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    • Photo of Allen L.
      Allen L.
      Spring, TX
      438
      445
      261
      Jan 10, 2010

      Shades is a true 5-star business. My wife "found" Shades sometime in the early 90s (?!). They have great glasses and some of the best service I've had at any business, anywhere.

      Marcia runs the front of the house, so to speak, for Dr. Bill. They really know what they're doing. Marcia has so much experience with glasses that she can look at you, the structure of your face, etc. and suggest a few pairs that would be good for you.

      She has been unfailingly correct. I've walked in and had her hand me "the pair"; then spent 2 hours trying on other glasses before buying "the pair."

      Between my wife and I, we've bought over a dozen pairs. Sunglasses, metal, plastic, etc. I've loved them all.

      The service is unparalleled. They know what is right and they do it.
      They are not inexpensive.

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    • Photo of Steven S.
      Steven S.
      Birmingham, MI
      0
      7
      Feb 7, 2017
      Updated review

      The salespeople at Shades struck me as a professional and friendly. The product seems, to my untrained eye, to be high-quality. I was troubled, however, by the fact that my 17-year-old son was given an eye exam and charged over $300. When I expressed my displeasure the next time I was called about my own I exam, I never received a follow-up from the owner or manager to explain what it happened. Not well handled.

      [Review update] I am writing to update my earlier review, about six months after having written it. After my review, I received a call from Marcia, the general manager of shades. She was apologetic about the situation and even offered to refund my money. I did not accept the offer but did appreciate the gesture. Although I do not believe the interaction with my son was well handled, I do think that Marcia handled the aftermath professionally. I will add a star to my review for this reason.

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      Nov 18, 2016Previous review
    • Photo of Emi R.
      Emi R.
      Washington, DC
      7
      44
      Aug 31, 2011

      Love this place. I got a pair of prescription sunglasses here a few years ago, and they're the kind of glasses that people always compliment. The glasses that they carry here are really stylish, a good mix of unconventional and classic styles. The service is also fantastic.

      In the years that I've owned my sunglasses, they've come a little loose. I brought them back in and Shades re-fitted them, no charge, and they were very nice and helpful about it--they even gave them a little clean-up. And now, they fit great.

      Of course, this place is not inexpensive. However, I'm personally of the opinion that glasses are worth spending money on, since they're on your face all the time. Also, when your service and styles are this high quality, you definitely get what you bay for.

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    5 other reviews that are not currently recommended

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